The music industry is changing daily, and you must adapt by employing cutting-edge music marketing techniques.
Tik Tok now essentially owns the charts. It is a platform for emerging artists. And it’s gaining a lot of followers in a short time.
Let people use your song, so if you think 15 seconds to a minute of your track can be used on tik tok for a trend, then create a new trend or challenge on tik tok with your music, and see if other people jump on it. But don’t just try it once – try it several times – because you might not be successful otherwise.
Every day, 40 000 tracks are added to Spotify. So, if you uploaded your song today, you’re competing with 40 000 other artists, so if you want to ensure that you’re getting streams and Spotify is pushing you out to a larger audience, you need to get on editorial playlists. These are the playlists that Spotify owns, and they have a system where you can submit to them yourself, which most other streaming platforms don’t have, so this is fantastic. You upload your track with your distributor pre-release, then go to Spotify for artists, fill out a form, and the song is pitched to the editors at Spotify.
There is no better way to spend your money because you are reaching your target audience who will eventually stream your song and become a fan if you use social media ads. Having a promo video with some kind of ad on a story is more likely to produce results, so swipe-up story ads such as Instagram can be very effective for this.