Apple’s IOS 14 Is Causing Major Changes To How Facebook Does Measurement
BPBP Talks about this in their video podcast.
“Why are my Facebook ads not working? Or you’re wondering the real reason your Facebook ads are not converting.
Maybe your Facebook ads stopped working and you just want to know how to make Facebook ads work again. Or you might have heard about the Facebook Ads iOS 14 update but don’t know what’s really going on and how Facebook has admitted defeat to Apple.
Well, on this episode of The Big Picture Business Podcast, we dive into why Facebook ads are not working, the reason your Facebook ads are not converting, how to prepare for the Facebook Ads iOS 14 update, and what we are doing to get our clients results even with Facebook ads not working”
The Facebook official statement
Apple has announced changes with iOS 14 that will affect how we receive and process conversion events from tools such as the Facebook pixel. Businesses that advertise mobile apps, as well as those that optimise, target and report on web conversion events from any of our business tools will be affected.
Specifically, Apple will begin to require that apps in the App Store that engage in what Apple defines as “tracking” to show a prompt to iOS 14 users, in accordance with their AppTrackingTransparency framework. Apple’s policy will prohibit certain data collection and sharing unless people opt in to tracking on iOS 14 devices via the prompt. As more people opt out of tracking on iOS 14 devices, ads personalisation and performance reporting will be limited for both app and web conversion events.
In response to these changes, we will also start processing pixel conversion events from iOS 14 devices using Aggregated Event Measurement. This will support your efforts to preserve user privacy and help you run effective campaigns.
We’ll provide updates and additional resources to support businesses advertising on our platform as they become available.
